Insight

Voting Intention – 21st November

21st November 2011

The Labour lead has narrowed to just 1% as the Conservatives creep up by 2% and Labour slips by 1%.

  • Labour are still ahead among those aged below 55 while the Conservatives have a 7% lead among those over 55 (39% to 32%)
  • Although UKIP support has been hovering at around 6-8%, the increased prominence in the news of the Eurozone crisis in recent weeks and months does not seem to have boosted their support

Topline Voting Intention

%Change
Conservative36+2
Labour37-1
Liberal Democrats9-1
Other parties18n/c

Other Parties (breakdown)

%Change
UKIP7+1
Green4+1
SNP1-3
BNP1-2
Plaid Cymru1+1
Other1n/c

Voting Intention Tracker

Opinium Research carried out an online survey of 1,963 GB adults aged 18+ from 18th to 21st November 2011. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.