Teenage girls ditching dairy

Research conducted by Opinium, on behalf of a2 Milk, found that almost a fifth of teenage girls aged 13 – 19 are drinking less milk than they did two years ago, and a further sixth have completely cut it out of their diets.

Although the Food Standards Agency reports that the proportion of Brits that suffer from lactose intolerance is as low as 5%, one in five (19%) teenage girls blame lactose intolerance for their avoidance of cows’ milk.

Further to this, 16% of 18 – 35s who have given up cows’ milk done so after seeking advice from a health care professional, compared to two fifths (41%) of this age group who turned to friends and family, celebrities, bloggers and social media before making this dietary change.

Read more about this research here.