Bring the consumer into the boardroom

One of the fastest growing trends within the research industry is the use of video to communicate results throughout client organisations and with external stakeholders.

Using video to accompany results, and take consumers into the boardroom, is the most effective way of communicating research results by bringing them to life and ensuring a deeper and more comprehensive understanding of consumer insight across multiple channels throughout your organisation.

Case Study: Bringing consumer opinions to life at the launch of the new Piccadilly Lights. Piccadilly Lights, one of the UK’s most iconic landmarks and a globally-recognised advertising space has been having a makeover, and re-launched in October 2017. We conducted robust face-to-face quantitative research around Piccadilly Circus to gauge consumer perceptions and brand awareness, and we brought the research to life using these VoxPops. Click below. Enjoy!