VoxPops

One of the fastest growing trends within the research industry is the use of video to communicate results throughout client organisations and with external stakeholders.

It is an ideal tool for marketing, PR and Communications teams because it is extremely engaging and highly persuasive on a contextual level that regular survey results and reams of quantitative data struggle to get across.

Using video to accompany quantitative results, and take consumers into the boardroom, is the most effective way of communicating research results by bringing them to life and ensuring a deeper and more comprehensive understanding of consumer insight across multiple channels throughout your organisation.

Opinium VoxPops is a great way of bringing your research results to life and from £500 (+VAT) per question, is a cost effective addition to your consumer research.

Case Study: The London Mayoral Elections

View our latest VoxPop video below of Londoners giving their thoughts on the London Mayoral Election.