Analytics

Don’t rely on ‘hunches’. Advanced analytical techniques allow us to understand consumer attitudes, predict future outcomes and create more precise models of the world around us. We apply these models to our clients business’ to help improve their decision making.

David Court from McKinsey puts it well: Big data and analytics have climbed to the top of the corporate agenda—with ample reason. Together, they promise to transform the way many companies do business, delivering performance improvements not seen since the redesign of core processes in the 1990s. As such, these tools and techniques will open new avenues of competitive advantage.

The Opinium advanced analytics team enables accurate and real time decision making using a host of analytical techniques to help you understand a variety of business questions:

  • How can I identify the must-haves of my brand versus the nice-to-have features?
  • How much should I spend on advertising to achieve a certain level of sales?
  • Which combination of product features is most likely to drive sales?
  • What is the likely demand for a product/ service at a certain price?
  • What is the optimal price?
  • How do I compare to my competitors?
  • What key features or attitudes are associated with my brand?
  • What is the optimal price?