Shoppers think retailers can’t cope with the rush of Black Friday and Cyber Monday

New research by Opinium on behalf of Trustpilot, shows that 43 per cent of shoppers don’t think online retailers can cope with the huge amount of orders requested on Black Friday and Cyber Monday.

One in four (24 per cent) of the shoppers surveyed say customer service goes downhill on Black Friday and Cyber Monday.

In 2015 the percentage of negative reviews doubled on Black Friday.

Many of those looking to grab a bargain have decided to take a more vigilant approach when tackling the day – 52 per cent plan on doing more research around the items they want to purchase to avoid unreliable retailers.

A whopping 78 per cent of shoppers said they would be more inclined to shop at a company they trust and one that has good customer feedback.

Read about this research here.