Find out which communications tribe you’re in…

Are you always getting recommendations from friends and family or do you prefer to rely on your own judgement? Are you persuaded by images and a good story, or would you rather rely on numbers to tell you about the world?

We have asked the questions and crunched the numbers to produce our groundbreaking new report: Crossed Wires: How five tribes are changing the way Britain communicates.

Now you can find out which tribe you belong to. Take our quick quiz to find out… 

 

How much do you agree with the following statements?

Please enter your answers below using the following scale:

-2=Completely disagree

-1=Somewhat disagree

0=Neither agree nor disagree

1=Somewhat agree

2=Completely Agree


1. I feel nostalgic for the way things used to be

-2    -1    0    1    2


2. I prefer to watch soaps and dramas, rather than news or documentaries

-2    -1    0    1    2


3. I’m often interested in the source of information I’ve read or heard

-2    -1    0    1    2


4. I need to find out information for myself, rather than taking the word of someone else

-2    -1    0    1    2


5. I tend to form opinions quickly based on headlines I read online

-2    -1    0    1    2


6. If I’m talking about politics, I often use numbers to support my argument

-2    -1    0    1    2


7. Statistics are really important for understanding the world accurately

-2    -1    0    1    2


8. I tend to trust official sources of information and statistics

-2    -1    0    1    2


9. Something isn’t real unless I can point to a personal example

-2    -1    0    1    2


10. I tend to switch off when I hear numbers on the news

-2    -1    0    1    2


11. Messages to my friends and family often contain plenty of pictures or emojis

-2    -1    0    1    2


12. Among my friends and family, I’m often the one taking photographs

-2    -1    0    1    2


13. I always come back from holiday with lots of photos

-2    -1    0    1    2


14. I always prefer to speak to an actual person when dealing with brands or companies

-2    -1    0    1    2


15. I pay attention to the news more if it’s been shared by my friends or family on social media

-2    -1    0    1    2