Thought Leadership & Research for PR

Opinium works with in-house and agency teams offering valuable insight to enhance any campaign

We provide the highest level of research acumen coupled with a wide-ranging media knowledge to maximise the value of the research to any individual campaign or wider PR strategy.

We have a wide experience in generating research specifically for PR and communications teams, offering an extensive range of bespoke or omnibus research solutions, whether it is regionally, nationally or internationally, to produce quick and accurate data to enhance any PR campaign.

As it becomes increasingly difficult to gain share of voice for your brand in a competitive market, we also regularly produce insightful thought leadership reports combining primary research (omnibus or custom surveys) with hard hitting secondary desk research, interviews with key stakeholders and key opinion leaders, as well as trend analysis and forecasting.

The Research for PR Playbook/Workshop

We have designed a Playbook (and a free workshop) for all PR professionals showcasing the best methods for generating great creative content from research.

We want to make it useful and usable from the beginning of the research process – pitching your initial idea to the client – all the way through to the very end – activating it. And we think there’s something in it for everyone – whether agency or in-house; corporate, consumer or B2B. Here are our eight strategies:

How big is that
How big is that
Your audience's audience
Your audience’s audience
One survey, many stories
One survey, many stories
Think visually
Think visually
Find a new tribe
Find a new tribe
Give it a boost
Give it a boost
Test, don't ask
Test, don’t ask!
Pitch a research battle
Pitch a research battle