Product & Service Development

Our suite of research services help our clients to build, refine and optimise their products to maximise impact.

With faster product innovation, increased competition and amplified customer power becoming the norm across nearly every sector, the importance of developing effective and relevant products and services has never been greater.

Building market leading products and services is a complex process. Success requires an in-depth understanding of the business environment, the customer mind-set and the differentiators that set your business apart from the rest.

At Opinium, we deliver insightful market intelligence, strategic counsel and targeted product feedback that helps our clients build for success.

We support our clients across every stage of the development cycle:

Generate creation ideas through Ideation Labs.

U&A Studies

Concept Labs

Product Optimisation

Product Strategy

Marketing Collateral