Making the intangible become tangible – Our philosophy on Brand Equity

The Opinium Brand Strength Index (BSI) explains current brand health within a given category, making the intangible asset of brand equity become tangible. What makes brands successful is being prominent, distinguished and making an emotional connection. These metrics combine to create the Brand Strength Index. We calculate brands strength relative to the competition and then see what are the key drivers in the category.

Is it all about making an emotional connection? Or standing for something different? Or being at the forefront of consumers minds? Most likely it will be a combination of all three, but which is most important in your category? Opinium will guide you to understand what drives your category and where your brands strengths and weaknesses are to ultimately help you forge strong consumer relationships.