Political Polling – 4th November 2014

4th November 2014

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

  % Change
Conservative 29 -4
Labour 32 -1
Liberal Democrats 9 +3
Other parties 30 +2

Other Parties (breakdown)

  % Change
UKIP 19 +1
Green 4 n/c
SNP 4 n/c
BNP 1 +1
Plaid Cymru 1 +1
Other 1 n/c

Approval ratings

  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 38% 47% -9% +82%
Ed Miliband 22% 53% -31% +29%
Nick Clegg 18% 60% -42% +42%
Nigel Farage 38% 38% 0% +84%

Opinium Research carried out an online survey of 1,980 GB adults aged 18+ from 4th to 7th November 2014 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.