Political Polling – 30th December 2013

30th December 2013

Aside from UKIP gaining one point to rise to 17%, the other three main parties have seen no change over the festive period as respondents focus their minds on subjects other than politics.

Labour remain on 37%, as do the Conservatives on 30% and the Liberal Democrats on 8%

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

  % Change
Conservative 30 n/c
Labour 37 n/c
Liberal Democrats 8 n/c
Other parties 25 n/c

Other Parties (breakdown)

  % Change
UKIP 17 +1
Green 3 -1
SNP 3 n/c
BNP 1 n/c
Plaid Cymru 0 -1
Other 1 +1

Approval ratings

  • David Cameron’s net approval rating has fallen slightly (from -13% to -15%) but he still comfortably leads Labour leader Ed Miliband who has seen a larger drop (-22% to -27%)
  • Lib Dem leader Nick Clegg has also seen a drop from -43% to -48%
  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 34% 49% -15% +82%
Ed Miliband 21% 48% -27% +38%
Nick Clegg 13% 61% -48% +31%

Opinium Research carried out an online survey of 1,939 GB adults aged 18+ from 30th December 2013 to 2nd January 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.