Political Polling – 29th July 2014

29th July 2014

Both the Liberal Democrats and UKIP have dropped 2 points, falling to 7% and 15% respectively.

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  % Change
Conservative 32 +2
Labour 35 +1
Liberal Democrats 7 -2
Other parties 26 -1

Other Parties (breakdown)

  % Change
UKIP 15 -2
Green 5 +1
SNP 4 n/c
BNP 1 n/c
Plaid Cymru 1 +1
Other 1 +1

Approval ratings

  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 38% 46% -8% +84%
Ed Miliband 24% 48% -24% +31%
Nick Clegg 16% 60% -44% +45%
Nigel Farage 32% 38% -6% +83%

Opinium Research carried out an online survey of 1,979 GB adults aged 18+ from 29th July to 1st August 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.