Political Polling – 28th January 2014

28th January 2014

The major parties remain largely unchanged with Labour remaining at 36%, the Conservatives dropping to 29% while the Lib Dems and UKIP remain steady on 8% and 17% respectively.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

  % Change
Conservative 29 -1
Labour 36 n/c
Liberal Democrats 8 n/c
Other parties 27 +1

Other Parties (breakdown)

  % Change
UKIP 17 n/c
Green 4 +1
SNP 4 n/c
BNP 1 +1
Plaid Cymru 0 -1
Other 1 n/c

Approval ratings

  • Little change for Ed Miliband’s net approval rating, remaining at -24%, while David Cameron and Nick Clegg have seen drops in theirs
  • The prime minister sees his net rating drop from -11% to -14% while the Lib Dem leader sees a reversal of the progress he made in the last poll, returning to -49% from -42%
  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 35% 49% -14% +82%
Ed Miliband 23% 47% -24% +37%
Nick Clegg 13% 62% -49% +41%

Opinium Research carried out an online survey of 1,972 GB adults aged 18+ from 28th to 31st January 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.