Political Polling – 26th August 2014

26th August 2014

UKIP’s shock rise of a forntight ago has fallen back, with the Conservatives and Labour both recovering.

Labour has jumped up four points to 36%, giving them a 6% lead over the Conservatives on 30%. Both UKIP and the Liberal Democrats have fallen back to 16% and 7% respectively, which is roughly where they have been for most of the past couple of months.

ImageVoting Intention Tracker
ImageVoting Intention Tracker (including UKIP)

  % Change
Conservative 30 +2
Labour 36 +4
Liberal Democrats 7 -3
Other parties 27 -3

Other Parties (breakdown)

  % Change
UKIP 16 -5
Green 4 n/c
SNP 5 +2
BNP 1 n/c
Plaid Cymru 1 n/c
Other 1 n/c

Approval ratings

  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 37% 47% -10% +80%
Ed Miliband 26% 47% -21% +40%
Nick Clegg 18% 60% -42% +45%
Nigel Farage 34% 36% -2% +79%

Opinium Research carried out an online survey of 1,974 GB adults aged 18+ from 26th to 29th August 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.