Political Polling – 23rd August 2013

23rd August 2013

Labour are on 36%, 7 points clear of the Conservatives on 29% with neither party moving from their positions two weeks ago.

UKIP gain a point to reach 18% while the Lib Dems drop a point to 8%.

Topline Voting Intention

Voting Intention TrackerVoting Intention Tracker (including UKIP)

  % Change
Conservative 29 n/c
Labour 36 n/c
Liberal Democrats 8 -1
Other parties 27 +1

Other Parties (breakdown)

  % Change
UKIP 18 +1
Green 4 +1
SNP 4 +1
BNP 1 n/c
Plaid Cymru 0 -1
Other 1 n/c

Approval ratings

  • While David Cameron’s recent rise in his approval rating seems to have levelled out, negative media coverage seems to have taken a toll on Ed Miliband’s image as his net approval rating drops from -26% to -31%
  • The chart below shows net approval over the last two years with Mr Miliband now nearing his early 2012 low while Mr Cameron comes close to the figures he recorded before the 2012 ‘omnishambles’ period

Net approval ratings of the main party leaders

  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 32% 50% -18% +77%
Ed Miliband 19% 50% -31% +26%
Nick Clegg 13% 60% -47% +32%

Opinium Research carried out an online survey of 1,947 GB adults aged 18+ from 20th to 23rd August 2013. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.