Political Polling – 16th December 2014

16th December

Ed Miliband’s party is on 36% of the vote, an increase of two points and seven points ahead of the Conservatives who remain on 29%.

The Lib Dems remain at 6% while UKIP have fallen three points to 16%

Voting Intention TrackerVoting Intention Tracker (including UKIP)

  % Change
Conservative 29 n/c
Labour 36 +2
Liberal Democrats 6 n/c
Other parties 29 -2

Other Parties (breakdown)

  % Change
UKIP 16 -3
Green 5 -1
SNP 5 +1
BNP 1 n/c
Plaid Cymru 0 n/c
Other 1 +1

Approval ratings

Nigel Farage has seen his approval ratings drop over the last two weeks in the wake of a number of scandals. For the first time the UKIP leader’s net approval rating is below that of David Cameron and -17% is the lowest figure Mr Farage has recorded since Opinium began tracking his approval ratings.

  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 35% 46% -11% +80%
Ed Miliband 22% 50% -28% +32%
Nick Clegg 13% 61% -48% +33%
Nigel Farage 29% 46% -17% +84%

Opinium Research carried out an online survey of 1,957 GB adults aged 18+ from 16th to 19th December 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.