Political Polling – 14th January 2014

14th January 2014

The major parties remain largely unchanged with Labour dropping a point to 36% (from 37%) while the Conservatives remain on 30%, the Lib Dems on 8% and UKIP on 17%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

  % Change
Conservative 30 n/c
Labour 36 -1
Liberal Democrats 8 n/c
Other parties 26 +1

Other Parties (breakdown)

  % Change
UKIP 17 n/c
Green 3 n/c
SNP 4 +1
BNP 0 -1
Plaid Cymru 1 +1
Other 1 n/c

Approval ratings

  • All three main party leaders have seen an improvement in their approval ratings. David Cameron’s net rating has increased from -15% to -11% while Ed Miliband has risen by four points as well, from -27% to -23%
  • Lib Dem leader Nick Clegg has returned to -42% after dropping to -48% in the last poll
  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 36% 47% -11% +83%
Ed Miliband 23% 46% -23% +36%
Nick Clegg 16% 58% -42% +30%

Opinium Research carried out an online survey of 1,930 GB adults aged 18+ from 14th to 16th January 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.