Political Polling – 11th March 2014

11th March 2014

Labour have 35% while the Conservatives hit the 30% mark for the first time since January.

The Lib Dems have maintained their recent recovery, remaining at 10% while UKIP drop three points to 16%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

  % Change
Conservative 30 +1
Labour 35 +1
Liberal Democrats 10 n/c
Other parties 25 -2

Other Parties (breakdown)

  % Change
UKIP 16 -3
Green 3 n/c
SNP 4 +1
BNP 1 n/c
Plaid Cymru 0 n/c
Other 1 n/c

Approval ratings

  • Ed Miliband’s rating has improved slightly to -14%, up from -17% while David Cameron’s rating has remained the same
  • Nick Clegg has seen further improvements with his net approval rating rising to above -40% for the first time since March 2012
  % Approve % Disapprove Net rating Net rating (own party)
David Cameron 37% 47% -10% +83%
Ed Miliband 27% 41% -14% +45%
Nick Clegg 18% 57% -39% +62%

Opinium Research carried out an online survey of 1,971 GB adults aged 18+ from 11th to 12th March 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.