Opinium Partners with the Daily Express

Opinium Partners with the Daily Express

The poll will be run weekly on one of our omnibus surveys. We will measure such things as the respondents’ propensity to vote for each major party and their past vote providing a likely outcome of the forthcoming General Election. Our team of experienced researcher’s has also been working with Professor of Politics – Michael Bruter of London School of Economics on its Voter Intent Poll.

The election could be within weeks and with the outcome looking like a close call it will be interesting to see what events will have an impact on the polls between now and then; particularly the budget and upcoming televised debates.

Macer Hall, political editor Daily Express, said, “I am very excited that Opinium’s polling will be adding a new level of depth and insight to the Daily Express’s political coverage.

“With the country facing the most closely-fought general election in living memory, Opinium’s research will keep our readers in touch with every twist in the dramatic race for Downing Street.”

Opinium’s partnership with the Daily Express follows a successful 12 months for Opinium including the launch of our specialist IFA panel, Independent Voice. We continue to expand our client base, regions and techniques and the Express partnership further illustrates our capability as one of the UK’s leading research agencies.