Negotiation could save car buyers over £1,000

Whilst it may not come naturally to Brits, a new Opinium study for has found that negotiation when buying a car could save on average £1,046 on the advertised price of a new car, with men claiming an average saving of £1,184 compared to women’s £891.

The study found two thirds (67%) of drivers had negotiated either on cost or extras when buying their most recent car, rising to 75% of those aged 65-74.

Regionally, drivers in the East Midlands (60%) were the least likely to negotiate when buying a car, followed by London (63%); and those most likely to negotiate lived in the South West (72%), Yorkshire and Humber (71%) and the West Midlands (70%).

 Surprisingly, one in ten drivers (10%) did not negotiate on the price at all when buying a new car, and for an unfortunate 7% negotiated yet still ended up paying full price.

Free extras that drivers negotiated included mats (53%), servicing options (45%), extended warranty (38%), mud guards (10%) and paint and fabric protection (18%).