Political Research

The Opinium Political and Social research team run regular UK and international political and social research studies for a number of clients.

We combine rigorous and robust qualitative and quantitative research techniques with a flexible and cost-effective approach. Our team delivers research results that stand up to extreme scrutiny and are used by our clients to make strategic decisions, help shape public policy, uncover deep insights into public opinion or push the boundaries of current thinking and academia.

Opinium accurately predicted the outcome of the 2012 London Mayoral Elections and were one of the top pollsters in the London Mayoral Elections in 2008, the 2009 EU Elections and the UK General Election of 2010, where we teamed up with the Daily Express newspaper to calculate voting intent leading up to May 6th 2010 General Election.

In September 2012 Opinium launched the fortnightly Opinium/Observer Political Poll in conjunction with the Observer Newspaper.