GDPR: Confusion in boardrooms about what constitutes ‘personal data’

Opinium, on behalf of Trend Micro, surveyed 1,130 IT decision makers operating at C-level or middle to senior management level from large businesses in 11 countries including the US, UK, France and Germany.

Research found that 88% of British business leaders are confident that their data is secure as possible – above the global average of 79%. Almost two thirds (64%) of overseas businesses are not aware that dates of birth are classed as personal data under GDPR, this rises to 79% in Britain. A further 56% of British IT decision makers say that they think email marketing databases don’t count as personal data, compared to 42% of international decision makers.

Businesses that fail to protect personal information in the correct manner not only risk falling victim to hackers, but could also face fines under GDPR. A whopping 73% of UK businesses do not know how much the fines are.

Read more about this research here.