Streaming: The Future of Entertainment

Emotional, Personal and Immediate

The rise of streaming services has revolutionised the way that we consume entertainment. Viewers today won’t be dictated to by the TV listings, we expect to be able to watch what we want, when we want, on whichever device we want.

This report looks at the impact streaming is having on us as viewers, and the pressure it places on other content providers to react and respond to increased expectations for personalised, emotional and immediate entertainment.

Consumers have never had greater choice or control in the types of content they consume, leading to a sea change in the ways in which consumers watch TV shows, movies and videos. There has been a significant shift towards the streaming and production of online content away from traditional terrestrial and satellite TV. On Netflix alone, it is estimated that it would take approximately 4 years to watch all its content back to back, and this is growing…

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All data is open sourced and freely available to interested parties: research@opinium.co.uk