EU Referendum result – how did we do?

EU Referendum result – how did we do?

  Final Opinium poll ACTUAL RESULT
Remain 49.1% 48.1%
Leave 50.8% 51.9%

This poll was conducted online and weighted to match the demographics of the British adult population as well as according to political leanings and social attitudes.

Throughout a tumultuous night, the referendum result was on a knife-edge as predicted by our final poll. That poll also showed that, crucially, voters did not believe that they would be financially worse off in the event of Britain leaving the EU and that the Remain campaign’s message on this front had not taken root.

Given that earlier research had shown that voters would choose to leave the EU if it were a cost-free decision due to issues such as immigration, the Leave campaign’s success in neutralising the risks as scaremongering is what carried the day.