Christmas Advert Tracker: It pays to recycle at Xmas

It’s week two of the Opinium Christmas Ad review and we already have 24 entries in our league table.

There is a change at the top of our TV ad tree as a returning favourite hits our screen. With the fashion to spend big bucks on new creative each year Cadbury are playing a shrewd recycling game, they clearly know they are on to a winner as their top performing Advent calendar from the past two years comes back again. With the iconic Thunderbirds theme as a backing track and that unmistakable Cadbury purple splashed throughout the Cadbury trucks definitely delivers with consumers at Xmas.

Opinium Christmas ad tracker week 2

On a similar theme Amazon have also chosen the product journey to star in their Christmas execution. Singing boxes bring both a sense of fun and nice touch of brand linkage for this simple but very effective creative. Perhaps these ads both took inspiration from another Christmas ad involving trucks… “holidays are coming”, ring bells with anyone?

Sticking close to recent advertising heritage is another new high entry into the league table. The Toys R Us ad might not be winning any awards but for a toy retailer at Xmas you need to make sure your voice is heard and what better way to rely on a simple engaging fun story aided by your well known jingle.

Sainsbury’s have taken a very different creative approach from previous years with their “Xmas sing a long”. So far it’s the ad that consumers think is the most different from others they have seen this year but not necessarily in a good way as it is also the most irritating.

Full results: 

Enjoyment

 

Overall

 

Motivation

Rank

Advert

 

Rank

Advert

 

Rank

Advert

1

Sky Cinema

 

1

Amazon.co.uk

 

1=

Aldi

2

Aldi

 

1

Cadbury

 

1=

Sky Cinema

3

Very.co.uk

 

3

Aldi

 

3

Amazon.co.uk

4

Debenhams

 

3

Argos

 

4=

Matalan

5

Waitrose

 

3

Toys R Us

 

4=

Baileys

6=

Amazon.co.uk

 

6

Sky Cinema

 

4=

Lidl

6=

Argos

 

7

Asda

 

4=

Argos

8=

Boots

 

7

Baileys

 

4=

Tesco

8=

M&S

 

7

Tesco

 

9=

Cadbury

8=

Vodafone

 

7

TK Maxx

 

9=

Boots

11

Toys R Us

 

11

Vodafone

 

11=

Asda

12=

Asda

 

12

Currys PC World

 

11=

TK Maxx

12=

John Lewis

 

12

Waitrose

 

13=

Morrisons

12=

Matalan

 

14

Boots

 

13=

Toys R Us

15=

Cadbury

 

14

Matalan

 

13=

Very.co.uk

15=

Tesco

 

14

Sainsbury’s

 

16=

Sainsbury’s

17

Baileys

 

14

Very.co.uk

 

16=

Waitrose

18

TK Maxx

 

18

Debenhams

 

18=

Debenhams

19

Morrisons

 

18

M&S

 

18=

M&S

19

TalkTalk

 

18

Morrisons

 

18=

Vodafone

21

Currys PC World

 

21

John Lewis

 

21

Currys PC World

21

Lidl

 

21

Lidl

 

22

John Lewis

23

House of Fraser

 

23

House of Fraser

 

23

House of Fraser

24

Sainsbury’s

 

24

TalkTalk

 

24

TalkTalk