Christmas Advert Tracker: Get your carrots this Xmas

It’s the third and final week of the Opinium Xmas ads review, and we have the final entries into this year’s league table.

With Kevin the Carrot already riding high in our overall performance ranking we have another carrot themed offering, this time from McDonalds. A heart-warming tale of a little girl taking a carrot home from her McDonalds meal to give to the reindeer. A simple, straightforward narrative makes this a very enjoyable ad for consumers to watch.

Another new entry into our overall top ten is the return of the iconic ‘holidays are coming’ Coca Cola ad. Over the years this ad has now become as much part of Xmas as the songs we listen to every year.

“The snow dog” from Barbour, which makes perhaps a surprise appearance on the enjoyment league, is another ad playing on the nostalgia of Xmas. Using the classic Christmas tale of “The Snowman” to pull at viewers heart strings, although consumers really struggle to link the creative to the brand.  

Now that most brands have aired their Christmas executions for this year, between now and the big day itself, the Opinium Brand & Communications team will be having a look at some of the themes that have come out of this year’s Christmas TV offerings.

 

Full results: 

Enjoyment

 

Overall

 

Motivation

Rank

Advert

 

Rank

Advert

 

Rank

Advert

1

Sky Cinema

 

1

Cadburys

 

1=

Sky Cinema

2

Barbour

 

2

Amazon.co.uk

 

1=

Aldi

3

Aldi

 

3

Argos

 

3

Amazon.co.uk

4

Very.co.uk

 

4

Toys R Us

 

4=

Argos

5

McDonalds

 

5

Aldi

 

4=

Lidl

6

Debenhams  

6

Sky Cinema  

4=

Matalan

7

Waitrose

 

7

Coca Cola

 

4=

Tesco 

8

Argos

 

8

McDonalds

 

8

 Baileys

9

Coca Cola

 

9

Baileys

 

9

Barbour

10

Amazon.co.uk

 

10

Asda

 

10

Cadburys

11

 Boots  

11

Tesco

 

11

 Boots

12=

Vodafone

 

12

TK Maxx

 

12

 McDonalds

12=

M&S

 

13

Vodafone

 

13

 Asda

14

Toys R Us

 

14

Littlewoods

 

14

 TK Maxx

15=

Asda

 

15

Currys PC World

 

15

Littlewoods

15=

John Lewis

 

16

Waitrose  

16

Superdrug

15=

Matalan

 

17

Very.co.uk

 

17

Very.co.uk

18

Cadburys  

18

Matalan

 

18=

Toys R Us

19

Tesco

 

19

Boots

 

18=

Morrisons

20

Apple  

20

Sainsbury’s

 

20

Waitrose

21

Baileys

 

21

Pepsi Max  

21

Sainsbury’s

22

 Littlewoods  

22

Barbour  

22

Debenhams

23

TK Maxx

 

23

Superdrug  

23=

Vodafone

24

 TalkTalk  

24

Morrisons

 

23=

M&S

25

Morrisons

 

25

M&S  

25

Currys PC World

26

Superdrug  

26

Debenhams

 

26

Coca Cola

27=

Currys PC World  

27

Apple

 

27

Pepsi Max

27=

Lidl

 

28

Lidl

 

28

Apple

29

Pepsi Max

 

29

John Lewis

 

29

John Lewis

30

House of Fraser  

30

Peacocks  

30

House of Fraser

31

Sainsbury’s  

31

House of Fraser

 

31

TalkTalk

32

Peacocks

 

32

TalkTalk

 

32

Peacocks