Understanding category users attitudes to OTC pain relief brands

The Need

An established OTC pain relief brand needed to understand the motivators and barriers to pain relief usage amongst regular users of the category.

Our Approach

To really understand the daily lives of pain sufferers, Opinium conducted an online qualitative Pop Up community. The community involved participants recording videos talking about their experiences and discussing attitudes to brands and communications in the category.

The Outcome

The research provided clear recommendations for future brand proposition and communication development.