Stroke Association

The Need

Exploring the attitudes of SME business owners in employing those disabled following a stroke – and raising awareness of the value that these individuals can continue to have for businesses and the economy.

Our Approach

We spoke to 500 human resources directors in small and medium sized businesses in the UK. In addition to collecting statistics on the rates of employment of stroke victims, we also explored understanding of stroke as a disease – its symptoms, its causes and the prognosis of those who suffer it.

The Outcome

This was ground-breaking research that allowed us to quantify the number of businesses in the UK who have taken the step of employing someone following a stroke. It identified significant gaps in knowledge around the disease for employers and enabled the charity to set to work challenging and overcome misconceptions.