Providing strategic direction for an SME lender

The Need

Opinium conducts regular brand tracking for a well known SME lender to understand it’s brand positioning amongst SMEs and to test and monitor its regular pieces of communications.

Our Approach

We make use of our online SME Omnibus to gauge the views of 500 SME decision makers. 

The Outcome

We present our findings to the wider business providing clear recommendations for action around service, brand positioning and communications.