Providing strategic direction for a business insurance brand

The Need

Opinium has been conducting a bi- annual brand equity study for a business insurance for the last two years to understand it’s brand positioning amongst small businesses.

Our Approach

In the latest wave of research, Opinium conducted 500 online interviews amongst senior decision makers in small businesses across the trade, retail and professional sectors.  

The Outcome

The Brand Strength Index analysis was presented to a wide audience across the business providing clear recommendations for action in service, brand positioning and communications.