Positioning J&J as experts in a crowded market space

The Need

To gather data to better position and inform product and campaign launches for different products within their portfolio. J&J wanted to use the research to position themselves as experts in a crowded market among both consumers, media owners and within.

Our Approach

Opinium has worked on several campaigns over the last year, providing consumer insights among consumers generally as well as more targeted groups such as new parents, hay fever sufferers, specific age groups and holidaymakers.

The Outcome

J&J used the research to position themselves as experts in a crowded market space amongst both consumers and media owners / the wider industry.