The Need

P&G wanted to better understand their core target audiences for various products within their beauty product range. They also wanted to use the data to inform business strategy as well as provide insight for marketing and communication programmes.

Our Approach

Opinium conducted a series of studies amongst women aged 18+ from across the world. The studies centred on awareness and usage of products along side attitudinal and behavioural questions to better understand the target audiences for different products within the P&G portfolio.

The Outcome

The research was used to inform marketing and product development initiatives as well as forming part of their global communications campaigns and thought leadership collateral.