The Need

Maintaining your image and relevance as a iconic global brand takes work and Nike were keen to understand the currents attitudes and clothing choices of sporty teenagers in the UK, France and Germany.

Our Approach

Opinium conducted an in-depth robust online quantitative survey amongst teenagers in the three markets.

The Outcome

The study helped to feed into Nike’s global strategy to inform the creators of future product lines and help shape current marketing and communications strategies.