MoneySuperMarket: Brand and advertising effectiveness tracking

The Need

We’ve been conducting in-depth brand and advertising effectiveness tracking for the leading price comparison site since 2009. The programme provides a consistent monthly measurement of brand performance, and benchmarks our client against its main competitors.

Our Approach

Continuous tracking monitors the in market performance of the brand, in terms of:

  • Setting targets on and achieving awareness
  • Identifying motivation levels for each element of the campaign
  • Resultant message takeout and effect on brand relationship
  • Influence on awareness of competitors

The Outcome

The regular tracking gives our client a monthly view of how their brand is performing and an early warning signal of if any brand misconceptions arise, as well as a read on how they fare against competitors.