Measuring the impact of outdoor advertising

The Need

A leading premium bottle lager brand ran a regional outdoor advertising campaign for two weeks in the summer with the aim of driving brand awareness. The marketing team wanted to understand the impact of the activity for campaign planning.

 The Outcome

Our regional analysis was able to show a clear ROI as brand awareness and advertising awareness rose across the specific cities in question. The research also gave the marketing team additional data in terms of which cities produced the best uplift which has been used since to better target future campaigns.