Improving communications across multiple channels for a life insurance brand

The Need

Our client wanted to optimise communications across multiple channels, including TV, digital and static media.

Our Approach

Opinium provided qualitative feedback on advertising stimulus via an online Pop Up community amongst key target market consumers. Allowing for iterative research as executions were changed and re-tested during the community.

The Outcome

Clear recommendations were made to optimise individual existing communications whilst also providing guidelines for the future creative direction of the brand.