Freeview / Post Office

The Need

Freeview and The Post Office collaborated on a joint initiative to better understand the country’s television viewing habits. They wanted to use the research to demonstrate the savings consumers could make by taking a more considered approach to their media consumption.

Our Approach

Opinium conducted online interviews with UK adults to better profile the nation’s media usage and attitudes towards home services.  The data was analysed on a granular level to create a heat map as well as in depth regional insights.

The Outcome

The research was used as a platform for a call to action to show consumers how to make savings and make use of TV, broadband and phone services more effectively.