Delivering successful Christmas advertising

The Need

Opinium conducts an annual review of the major Christmas TV campaigns. Utilising our “Quick shot” analysis tool it provides a cost efficient way of tapping into campaigns strengths and weaknesses to enable optimisation.

 

The Outcome

The 2016 Christmas review actually found that 15 out of 19 ads that we looked at fell below our UK TV norm for overall ad performance.  This year’s winner was John Lewis with “Buster the dog”.

Please click on the link to find out more from our Christmas review.