Boxing Day shopping hit buy pre-Christmas discounting

According to research conducted by Opinium on behalf of Barclaycard, consumer appetite for Boxing Day sales has decreased, presumably due to extended discounting over the Christmas period.

This year a quarter of Brits (23%) said they would shop in the Boxing Day sales, down from 32% last year, and a fifth (20%) said they would shop on Christmas Eve, again down from last year (at 26%).

Meanwhile, 15% said they would stay up on Christmas Eve as retailers launched their online sales after closing time at their stores.

For those that were planning to disrupt their Christmas Day celebrations to shop, reasons included fear of missing out on the best bargains (28%) and seeking a cut-price present for friends and family that they hadn’t yet seen over Christmas (11%).

Read about this research here.