The Big Impression: September’s Top 10 Out of Home campaigns

Opinium, on behalf of Primesight, reveals the ‘Out of Home’ advertising campaigns that had the biggest impact across the UK this month.

“‘The Big Impression’ initiative has really resonated within the marketplace. We have received great feedback from the industry, as it is highlighting that advertisers investing in broadcast out-of-home are being rewarded with higher brand recall.

There has always been great desire to be able to measure the success of campaigns in OOH and The Big Impression, along with other research tools available from media owners, including Primesight’s very own Primemobile Live studies, are a great means of giving clients and their agencies what they want.

Furthermore, an investment in traditional billboards and 6-sheets has been a core strand of Primesight’s strategy over 2017, so it is rewarding to see proof that clients investing in these formats are achieving strong results in the form of awareness and fame that we know they deliver.”

*”100″ represents the average recall score for all measured national out of home campaigns (12) in the tested period. 

Read more here.