Attracting potential homeowners

A new survey conducted by Opinium on behalf of Plentific, has revealed that when looking to buy a new property, a new kitchen is the most effective home improvement for influencing a potential buyer’s final decision.

Some 47% of potential homeowners said they would be influenced by a recently fitted kitchen, while 28% would also be more likely to offer a higher price for this feature. A new bathroom also has a strong influence: 47% admitted it would affect their decision to buy, while 27% agreed it could warrant a higher price.

New windows (45%) ranked third, followed by a new boiler (43%), a new extension (34%), new loft insulation (33%) and a new conservatory (31%). New garden landscaping (29%) came next and new lighting (23%) was at the bottom of the table.

The findings differ when this order is compared to how home improvements affect the buyer’s decision to offer a higher price. New extensions climb the rankings to take third place with 26%, while a new conservatory is also ranked highly at 23%. The results suggest extensions to the property clearly have a strong influence on the offer.


Read more about this research here.