All I want for Christmas is…

All I want for Christmas is…

Bah! Humbug!

Opinium found that while over three quarters (78%) usually enjoy a conventional Christmas lunch with all the trimmings every year, many of the more traditional Christmas customs have been shelved. Less than 10% who celebrate Christmas attend Mass (7%) or a carol service (9%) and only a fifth (22%) of the nation will listen to or watch the Queen’s speech.

All I want for Christmas is…

The research also revealed Brit’s top Christmas activities:

  • Watching Christmas television (67%)
  • Eating too much (55%)
  • Playing games (classic board games / computer games) (37%)
  • Taking a nap (25%)

Typical Christmas routine

The findings show that most people will spend Christmas Eve with their family (51%) while one in ten between the ages of 18 and 34yrs will ring in Christmas day while they are out drinking with their friends. While Christmas Eve may be a day filled with excitement and anticipation for some, it was found that almost a quarter (24%) of people over the age of 55yrs spend it “like any other day”.

Almost two thirds (63%) of the nation will wake up at the crack of dawn to open presents on Christmas Day and 61% spend the day with their family.

James Endersby, Managing Director of Opinium Research, comments: “We found that people’s favourite aspect of Christmas was, unsurprisingly, spending time with their family (48%), and with Christmas upon us, we expect that the nation is counting down the seconds until they can celebrate the holidays with their loved ones.”

Opinium Research carried out an online survey of 2,010 UK adults aged 18+ of which 1,772 celebrate Christmas in their household from 9th to 12th December 2011.

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 25,000 individuals. This research is run from a representative sample of UK adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and Northern Ireland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.