Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

22 %
of Labour voters would switch to the Liberal Democrats in a Tory-Lib Dem battleground seat

Our Insight »

How did the Battle for Number 10, with David Cameron and Ed Miliband being grilled by Jeremy Paxman, play on social media?


Recently we had a closer look at how voters see the Liberal Democrats and their contribution to governing Britain over the past 5 years. Unfortunately for them,...
In the latest Opinium/Observer poll we had a look at the housing policies that could play a key role in this election campaign, and which voters supported or...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

Membership Logos