Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

31 %
of voters think that David Cameron has done a good job representing the UK’s interests in the EU

Our Insight »

In some of our latest work we partnered with the Observer Tech Monthly to produce a comprehensive piece of research on Climate Change, and the attitude that...
In our "Britain Uncovered" series with the Guardian, we dug deep under the skin of the British people to reveal the nation's political, financial...
It could be said that healthy social interacion has never been a forté for Brits, but it appears in one of our latest surveys for The Big Lunch that this could be...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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