Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

16 %
of tweets about HSBC were aimed at politicians and their lack of action

Our Insight »

The Britain at Work study, conducted by the Opinium Stakeholder Insight team in conjunction with Lansons, is a comprehensive in-depth look into the hearts and minds...
With an aging population, and hence more years in retirement to fund, how Britons plan for their later years has never been more important....
For many young people in Britain today, the decision to go to university is one of the biggest choices they will ever make. This is without...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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