Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

37 %
now regularly throw away food that was rationed in the 1940s and 1950s

Our Insight »

House of Commons speaker John Bercow has proposed that by 2020 people should be offered an opportunity to vote online. An innovative suggestion and one we were keen to...
In some countries it is compulsory to vote in elections, and those who do not vote are fined or face other penalties. We were curious to understand how much support this...
In a week where debates have not played a significant role in the campaign, we have probably had our first week of a traditional campaign, where the parties...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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