Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

48 %
of UK adults said they would rather give up seeing their loved ones than stop using the internet

Our Insight »

As part of our regular series, we have taken stock at the end of the year, and asked UK adults about their predictions of the year ahead and their memories of the...
Despite the widespread assumption that women always want to wipe their face free of wrinkles, in our latest research with Allergan UK we found that women...
Modern life continues to be anything but simple, as we found out in the re-run of our 2011 study Lonely Britain. After teasing out some of the trends in...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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