Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We believe that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our six practice areas can help you answer your most important questions.

Research-in-Focus »

57 %
of grandparents aged 65+ said they are child carers for their grand-kids, where 5% are even using their overdraft to help

Our Insight »

The UK workforce have high hopes for a relatively comfortable retirement income, but research by Opinium for PwC shows that most are currently failing to put...
In an extensive study across nine countries, Opinium worked with Verint to get under the skin of consumers to discover how brands can best engage with...
Every industry is developing its own responses to technological development, and for restaurants it appears that tech is playing an increasingly important...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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